Old-school media master ‘Weird Al’ Yankovic has moved more nimbly into the age of the Internet than many marketers who were in diapers when Weird Al was parodying Michael Jackson and Madonna. Publications as diverse as Ad Age and The Atlantic have been writing about his Web-savvy “eight videos in eight days” campaign, out this week promoting his latest album, Mandatory Fun.
And in the last of the eight videos released, Weird Al offers a cautionary lesson to business professionals — and if I may presume a bit, to business journalists — with his new track, titled “Mission Statement,” which first appeared on the Wall Street Journal’s Speakeasy blog. The song features all the cliches, catch phrases and jargon that business writers would do well to avoid. Several of my own pet peeves were among those called out by Weird Al: “at the end of the day,” “cross-platform innovation,” “bleeding edge and next generation” and “incentivized” — even if a couple of those are reasonable in moderation, surely we hear too much of them at conferences and in the our own publications.
Actually, in addition to “Mission Statement,” another of Weird Al’s latest songs is word-focused as well. Last week, he released a video and song, called “Word Crimes,” just for grammar nerds, singing about the perils of its/it’s, serial commas, less/fewer and the correct use of quotation marks.
We ignore Weird Al at our peril!
By Michael Moran Alterio